{"id":112,"date":"2026-03-14T17:05:50","date_gmt":"2026-03-14T16:05:50","guid":{"rendered":"https:\/\/dev.paulettepaulette.com\/rtfvision\/?post_type=portfolio&#038;p=112"},"modified":"2026-03-14T17:06:52","modified_gmt":"2026-03-14T16:06:52","slug":"cartier-ct0538s-003","status":"publish","type":"portfolio","link":"https:\/\/dev.paulettepaulette.com\/rtfvision\/portfolio\/cartier-ct0538s-003\/","title":{"rendered":"CARTIER &#8211; CT0538S-003"},"content":{"rendered":"<p class=\"p1\">Pour cette publicit\u00e9 autour des lunettes <span class=\"s1\"><b>Cartier<\/b><\/span>, l\u2019intention \u00e9tait de proposer une esth\u00e9tique \u00e0 la fois <span class=\"s1\"><b>\u00e9l\u00e9gante et audacieuse<\/b><\/span>, en m\u00ealant les codes du luxe \u00e0 une \u00e9nergie visuelle plus <span class=\"s1\"><b>rock et contemporaine<\/b><\/span>.<\/p>\n<p class=\"p1\">Le film se construit autour de <span class=\"s1\"><b>plans tr\u00e8s rapproch\u00e9s et immersifs<\/b><\/span>, o\u00f9 la cam\u00e9ra explore les d\u00e9tails de la monture transparente, les gravures Cartier et les reflets du verre. Les jeux de lumi\u00e8re color\u00e9s et les reflets n\u00e9on viennent apporter une dimension presque nocturne, \u00e9voquant l\u2019univers des clubs, de la sc\u00e8ne et de la culture rock.<\/p>\n<p class=\"p1\">La r\u00e9alisation s\u2019appuie sur une approche <span class=\"s1\"><b>sensorielle et graphique<\/b><\/span>, o\u00f9 chaque mouvement de cam\u00e9ra r\u00e9v\u00e8le les textures, les mat\u00e9riaux et la pr\u00e9cision du design. Le regard \u00e0 travers les verres devient un point d\u2019entr\u00e9e dans l\u2019univers de la marque, transformant un accessoire de luxe en v\u00e9ritable <span class=\"s1\"><b>objet de caract\u00e8re<\/b><\/span>.<\/p>\n<p class=\"p1\">Entre sophistication et attitude, ce film met en sc\u00e8ne une vision moderne de Cartier : <span class=\"s1\"><b>un luxe affirm\u00e9, libre et l\u00e9g\u00e8rement rebelle<\/b><\/span>, o\u00f9 le design rencontre l\u2019\u00e9nergie d\u2019une esth\u00e9tique rock contemporaine.<\/p>\n","protected":false},"featured_media":113,"template":"","meta":{"_acf_changed":false},"categories":[8,7],"class_list":["post-112","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-contenu-de-marque","category-intelligence-artificielle"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/portfolio\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/categories?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}