{"id":62,"date":"2025-08-04T11:47:53","date_gmt":"2025-08-04T09:47:53","guid":{"rendered":"https:\/\/dev.paulettepaulette.com\/rtfvision\/?post_type=portfolio&#038;p=62"},"modified":"2026-03-14T13:10:53","modified_gmt":"2026-03-14T12:10:53","slug":"deuxieme-projet","status":"publish","type":"portfolio","link":"https:\/\/dev.paulettepaulette.com\/rtfvision\/portfolio\/deuxieme-projet\/","title":{"rendered":"CARHARTT WIP"},"content":{"rendered":"<p>Pour ce projet, j\u2019ai d\u00e9velopp\u00e9 une direction artistique bas\u00e9e sur une esth\u00e9tique brute et urbaine, fid\u00e8le \u00e0 l\u2019ADN de la marque. L\u2019objectif \u00e9tait de cr\u00e9er des images fortes mettant en avant la robustesse, l\u2019authenticit\u00e9 et l\u2019esprit street associ\u00e9s \u00e0 l\u2019univers Carhartt. La vid\u00e9o m\u00e9lange diff\u00e9rentes ambiances visuelles et textures afin de refl\u00e9ter ce croisement entre culture urbaine et h\u00e9ritage workwear, avec un travail particulier sur la lumi\u00e8re, les contrastes et le rythme du montage. Afin de concr\u00e9tiser pleinement la vision que j\u2019avais pour ce projet, j\u2019ai \u00e9galement int\u00e9gr\u00e9 des images g\u00e9n\u00e9r\u00e9es \u00e0 l\u2019aide de l\u2019intelligence artificielle. Cette approche m\u2019a permis de compl\u00e9ter certains passages visuels qui manquaient dans la narration initiale et d\u2019enrichir l\u2019univers esth\u00e9tique de la publicit\u00e9 tout en restant coh\u00e9rent avec la direction artistique globale.<\/p>\n","protected":false},"featured_media":103,"template":"","meta":{"_acf_changed":false},"categories":[8,7],"class_list":["post-62","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-contenu-de-marque","category-intelligence-artificielle"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/portfolio\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/media\/103"}],"wp:attachment":[{"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.paulettepaulette.com\/rtfvision\/wp-json\/wp\/v2\/categories?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}